Heritage can be perceived as something boring to young people. But, it doesn't work to me, I was so obsessed with heritage, i think it sounds like something unique, different, and have strong identity. That is tough, when i look young people underestimate their heritage. I have a story about my colleague, he comes from Pekalongan. Fyi, Pekalongan was called as Batik City that was admitted by UNESCO. Majority of population in Pekalongan work at Batik Craft Industries, and so does his family. Then, I asked him, "Do you wanna be the next generation in your family business?".
He said, "No, I don't."
"Why? If I were you, I would be a batik designer and make my design go international."
"....."
The short conservation between me and my colleague indicates that he wasn't proud of his city heritage. As young adult, and the next generation, i think with youth strength should preserve our heritage before it's claimed by another country, and ends up with losing our identity.
What is it that you want, looking our identity promote as another country's in somewhere else in the world?
In my opinion, heritage have a strength as brand image of city. Cities without identity, is nothing. The identity can comes from the heritage, history, and past. A cultural sustainability is a link between past, present, and future. You can promote your city trough identities, and the brand image. We can learn from Singapore as multi ethnics country, and its proudly brand "Uniquely Singapore". Eventhough as a developed country, they remain preserve their heritage and identity. It doesn't seen something old and boring again, isn't it?
Hi young people, do you interest with heritage from now on? I suggest you to surf this
site. Enjoy! :)
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